Deep Value Turns to NYSE Technologies' SuperFeed for Global Market Data

Canadian developer of trading algorithms Deep Value Inc. has implemented NYSE Technologies SuperFeed hosted ticker plant system in a move that will give it and its clients access to NYSE and other market data. The contract follows an earlier one this year under which Deep Value is making its algorithms available to NYSE floor brokers.

Deep Value provides both standard and custom algorithms to hedge funds, proprietary trading groups, broker/dealers and institutional asset managers. The company was founded in 2005, and pioneered the pay-for-performance model in algorithmic trading. It also provides an “algo-of-algos” product that delivers best execution via real-time, performance-based, broker-neutral algorithmic routing.

Deep Value’s selection of NYSE Technologies’ SuperFeed will give it access to global market data sourced via NYSE’s Secure Financial Transaction Infrastructure (SFTI) network, combined with the low latency Data Fabric middleware.

The hosted solution allows NYSE to offer clients like Deep Value a scalable solution with no upfront infrastructure costs and shared support costs. According to Paul Haefele, managing director of technology at Deep Value, “The performance, low cost of operation and access to high performance normalized feeds from global markets made NYSE Technologies’ SuperFeed the clear choice. This will allow us to further improve our services and algos to better meet the trading goals of our clients.”

The system will be used to deliver data from NYSE Euronext own exchanges, plus data from all other major markets in the US, Europe and Asia. The NYSE Technologies Feed Handler Suite provides microsecond data transmission via the SFTI network between global markets and more than 170 high-speed direct exchange and aggregated vendor feed handlers. SuperFeed brings all these components in a hosted offering.