The algo news feed AlphaFlash of Deutsche Börse – Market Data & Analytics will be available in three London data centers starting 15 July 2010. This raises the total number of data centers which provide direct access to this data feed to seven worldwide. AlphaFlash, a joint product of Deutsche Börse and the financial news agencies Need to Know News and Market News International, both entities of Deutsche Börse, delivers more than 150 machine readable macroeconomic indicators directly into trading algorithms.
By adding three new centers in London, a key market for algo traders, Deutsche Börse is responding to customer demand for an expansion of the proximity hosting infrastructure in Europe.
“The new offering of different data centers on location provides algo traders direct and ultra-fast access to AlphaFlash data in order to trade on London markets. We are making it as easy as possible for firms to use our algo news feed”, said Georg Gross, Head of Front Office Data & Analytics at Deutsche Börse.
AlphaFlash clients in London can choose among three providers. Telehouse London Metro, which is already being used by Deutsche Börse for its low latency market data feeds, allows clients to add AlphaFlash via existing connections. City Lifeline, an independent London provider, offers access to Deutsche Börse's existing network as well as proximity to London data sources and metro-area market centers. The Equinix data center LD4 International Business Exchange in West London was chosen because of existing demand from clients who are already using Equinix services.
In addition co-location and proximity hosting options for AlphaFlash are available in Chicago, New Jersey, Washington and Frankfurt. Further data centers, particularly in Asia, are being planned.